STARCAFÉ Coffee cup Packaging
Architectural Culture in Vietnam.
THE CHALLENGE
Our client – A joint venture between the business and Autogrill, the top provider of food and retail services to visitors worldwide, houses the coffee brand STARCAFÉ under the umbrella of Autogrill VFS F&B Co., Ltd. Vietnam Food and Beverage Service. The mission of Autogrill VFS F&B is to give visitors "Satisfaction on every journey" by offering top-notch customer service, a variety of high-quality regional foods and beverages, and global brands, reputation at Vietnam's five main international airports. To design ripple paper cups for coffee and other items for the STARCAFÉ brand of Vietnamese coffee at airports, we were thrilled to work with Autogrill VFS F&B.
THE SOLUTION
The brief from the client called for the creation of clean ripple paper cups that offered contemporary and traditional, minimalistic iconography based on Vietnamese tourist destinations that would be simple to recognize by any foreign customer but had enough charm and personality to ripple paper cups. One Pillar Pagoda, Turtle Tower, Trong Mai (Ga Choi) Islet, Imperial City of Huế, Bà Nà Hills, Dragon Bridge (Da Nang), Landmark 81, Bitexco Financial Tower and Bến Thành Market are just a few of the attractions in Vietnam. We chose a style that attempted to bridge the gap between contemporary iconography, vector drawings with fat strokes and round edges, and classic illustrations. The world of coffee is full of aromas, flavor and design. Our goal was to turn one of these many stories into a delicate visual and sound experience.
We hope you'll like them and visit Vietnam sometime to see them for yourself.
CREDENTIALS:
Client: www.autogrillvfs.com.vn
Design firm: Vivian Agency
Creative Director: Tran Ngoc Tan
Illustration: Huong Nguyen
3D Visualization: Kristie Nguyen
Special thanks: Tuong Vinh Phat
The new appearance and feel has received overwhelmingly positive feedback.
A tiny closer 🔍
✈️ Tan Son Nhat International Airport, Noi Bai International Airport, Da Nang International Airport, Cam Ranh International Airport and Phu Quoc International Airport, all have STARCAFÉ locations. At these locations starting in August 2023, STARCAFÉ introduced a new style of Ripple Paper Cups for Coffee & More.
The STARCAFÉ employees and foreign visitors have been extremely receptive to the new look, which makes us very delighted. When foreign visitors arrive at airports, the new design makes it easier to integrate the coffee-drinking experience with regional cultural tales and introduce them to well-known Vietnamese monuments.
